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Leadership Quest! - Perception Lab

Leadership Quest!

Before the actual experiment can start, your consent is required. Please read the the following information and click the button below to proceed


Project Title

Perception of leadership in face

What is the study about?

This study investigates perceived leadership from faces. You will group face by leader types. The whole experiment will last approximately 20 minutes.

The study is being conducted as part of a PhD of Research in Psychology project for the School of Psychology, University of St Andrews.

Do I have to take Part?

No. This information sheet has been written to help you decide if you would like to take part. It is up to you and you alone whether or not to take part. If you do decide to take part you will be free to withdraw at any time without providing a reason.

What would I be required to do?

You will be asked to rate several face for leadership effectiveness (1 Not a leader- 7 Very good leader). You will be asked to complete a questionnaire containing questions about age, ethnicity, cultural values, attitudes to work organization and leadership style preference. You can omit answers to any questions you feel uncomfortable with.

Will my participation be Anonymous and Confidential?

Only the researcher(s) and supervisor(s) will have access to the data which will be kept confidential. Your identity or IP address will not be revealed to anyone whatsoever, and all reference to you will be of a generic nature. IP addresses are not kept so data is anonymous. You should note that this experiment is not being run from a "secure" https-server of the kind typically used to handle credit card transactions. This means that there is a small possibility that responses could be viewed by unauthorized third parties. Your permission maybe sought in the Participant Consent form for the data you provide, which will be confidential, to be used for future scholarly purposes.

Storage and Destruction of Data Collected

The data we collect will be accessible by the researchers and supervisor involved in this study only, unless explicit consent for wider access is given by means of the consent form. The data will be stored in a password-protected database in a confidential format.

Scientific journals require data and materials to be kept for a minimum of 5 years after publication. Data can be a valuable resource for future studies; therefore, we ask your consent to maintain it. Again, we stress that all information is kept confidential, and the analyses of data are done without knowledge of individual identities.

What will happen to the results of the research study?

The results will be finalised by 2014 and written up as part of a Master of Research.

Are there any potential risks to taking part?


Consent and Approval

This research proposal has been scrutinised and been granted Ethical Approval through the University ethical approval process.

What should I do if I have concerns about this study?

A full outline of the procedures governed by the University Teaching and Research Ethical Committee is available at


If you have any questions about this study, the results or your involvement, please feel free to email the head researcher.

Contact Details

Researcher: Jing Ma (

Supervisor: Prof. David I. Perrett (